Under situation of global pandemic COVID-19, China import and export fair shifted to a new style. The 127th Canton fair will be held online from 15th-24th, June, 10 days in total.
There will be
3
parts for this new fair
- Show platform
- B2C platform
- Live marketing services
Let’s introduce one by one.
Show platform,
There will be around 25,000 companies on this show, all products will be released at the same time. This is convenient for foreign customers to look for the products they want.
B2C platform
This is new part for canton fair, the previous canton fairs are mainly for traditional B2B business, but with B2C developing, Canton fair takes it into their show too. There will be some companies are introduced to meet foreign customers.
Live marketing services
There will be live room for every company, and they are opened for 24 hours * days. Canton fair will train these companies to master the new style. Customers can watch video, chat and sharing function etc.
We think canton fair is facing big challenge to shift to a totally different way, because most companies don’t have experiences of live marketing and many products are not suitable for live selling. But there are still 2 months left, and we believe they will solve this well, we are looking forward an original and promising Canton fair.